What We Do
CoAction Consulting conducts objective, external assessments of commercial plans to identify opportunities, gaps, synergies, and efficiencies. This essential information aids in outlining the critical success factors and foundational work needed to achieve business goals.
Commercial Strategy & Marketing Services
Accelerating Biopharma Brand Adoption
If your biopharma brand is not on the expected growth trajectory, it’s essential to identify and verify the key drivers and barriers to brand adoption to prioritize where to focus to improve utilization. We can conduct the analysis and perform supplemental primary and secondary research to determine the highest impact levers and outline a performance improvement plan for your brand.
Commercial Assessment
For a quick turnaround, I can partner with your pre-existing team or source a panel of external experts to assess the commercial potential of biopharma assets in development and marketed products. I can either act as an objective third party to test and validate your assumptions or supplement your internal team with the knowledge and experience in the therapeutic area or product category.
Customer Engagement Strategy
If you are looking to develop or enhance your customer engagement strategy with health systems and private equity-owned practice management organizations, I can partner with your channel marketing teams to develop specific customer engagement strategies.
Go-To-Market Strategy
If you have assets past proof of concept (end of phase 2) and are evaluating potential approaches for market preparation, we can partner with you to develop a comprehensive and timely understanding of the market dynamics, competitive landscape, and unmet medical needs. This will inform the critical success factors to achieve market preparation and can be supplemented with primary market research with external experts.
Product Launch
If you are in need of strategic advice to achieve launch preparedness or wish to review your launch plan to identify any critical gaps or opportunities for enhancement, our services can cover your needs. We can identify and execute launch preparation activities with an embedded strategic advisor on your team or a consulting team of subject experts formed specially for the launch. This can involve a gap analysis and recommended supplementation to the draft launch plan using a launch readiness checklist along with recommendations to fill in gaps.